Executed custom east coast sampling tour to support new product launch
- Utilized a mobile tour platform to reach dual target of Moms and young kids at a point-of-need for a snack while on-the-go in their communities
- Distributed product samples across core items and new Yo-Tubes to drive trial and showcase how each product is a delicious and nutritious choice that’s fun for everyone
- Amplified program reach via sweepstakes and social media integration
