Took #nutsontheroad to sample core items to health concious, work-hard-play-hard consumers.
- Curated an experiential sampling program to support brand awareness and sales in markets with strong retail distribution and integrated media campaigns
- Distributed product samples across a portfolio of nut butter spreads and confections to drive trial and showcase how delicious simple, non-gmo ingredients can taste
- Amplified program reach via social media and CRM integration
