Executed national sampling tours for long-time partner to rapidly grow the brand and drive advocacy
- Created a custom, scalable experience each year to reach dairy-free consumers and create deeper personal connections in 30+ markets across the US and Canada
- Distributed product samples across a portfolio of beverages, yogurt, creamers and frozen desserts to drive trial and bring to life how the brand has a solution for every day-part
- Amplified program reach via social media, CRM and digital integration
