Organized a national sampling tour in less than 8 weeks to promote the launch of a new, innovative yogurt
- Utilized multiple sampling tactics to reach target consumers with a shareworthy experience and support the new product launch nationwide
- Distributed product samples across a portfolio of core items and new subrange to drive trial and demonstrate that yogurt can be delicious and have amazing nutritional benefits
- Amplified program reach via out-of-home and social media integration
