Created a custom sampling test program to reach moms and kids in top markets to introduce new yogurt portfolio
- Utilized guerilla street teams and grassroots sampling tactics to reach Moms, babies and toddlers with a shareworthy experience and support the yogurt launch
- Distributed product samples across the new portfolio of yogurt items to drive trial and bring to life how probiotics and essential nutrients can help cultivate a happy belly
- Amplified program reach via brand ambassador program and social media integration
